One of the many benefits of owning your own home is the freedom to find your ‘furever’ friend. By pointing out the aspects of your home that make it ‘pet-friendly’ in your listing, you’ll attract these buyers rather than alienate the61% of American households that have apet!
If you are one of the many homeowners looking to list your home for sale, how do you stand out to the millions ofpetparents searching for their dream homes?
Whether adogperson, a cat person, or someone who prefers the company of anotherpetspecies, 99% ofpetowners say that they consider their animal to be family. When finding a home, 95% of animal owners believe it is important that a housing community allows animals.
A recentstudyby theNational Association of Realtors (NAR)revealed that there are many aspects of the home buying, selling and owning experience that have been greatly impacted by American’s love for theirpets.
This should come as no surprise as $66.75 billion wasspent onpetsin the U.S in 2016, with $70 billion projected for 2017.NAR’s PresidentWilliam E. Brown shed some light on the impact ofpetowners and their home search,
“In 2016, 61 percent of U.S. households either have apetor plan to get one in the future, so it is important to understand the unique needs and wants of animal owners when it comes to homeownership.
REALTORS® understand that when someone buys a home, they are buying it with the needs of their whole family in mind; askpetowners, and they will enthusiastically agree that their animals are part of their family.”The Power ofPetsWhen Choosing the Right Home
89% ofpetowners say they would not give up theirpetdue to a housing restriction
81% of Americans say theirpetsplay a role in their housing situation
31% of animal owners have refused to put in an offer on a home because it wasn’t a good fit for their animals
19% of Americans say they would consider moving for theirpet
12% percent have moved for theirpet
New home builders have actually begun installing retractablepetgates that tuck away neatly inside door jams as ahighly requested featurein new homes to attractpet-parents, according toBuilder.com.
So, if you are a homeowner looking to sell in today’spet-friendlyenvironment, point out the features of your home that will attractpetowners:
Fully fenced in backyard– (91% ofpetowners ranked this as the most important feature of a home to accommodate theirpet)
Locations ofdogparks/walking paths/pet-friendlybeaches in the area(71% ranked this as the top feature of any neighborhood they would consider)
Proximity to veterinarians/groomers/petsupply stores (31%)
Americans love their pets and will look for pet-friendly features in the home they wish to buy, so take advantage of this knowledge by pointing out your home’s ability to meet their needs.
Author:Bill Schohr Phone: 530-870-1067 Dated: July 27th 2017 Views: 40 About Bill: Bill entered the real estate business in 1988. For nearly 30 years, Bill has sold nearly every type ...